VOYAGER: CRYPTO FOR ALL
We wanted to change consumer mindsets to consider crypto an inclusive and empowering way to engage with currency, and we’re here to offer a new way to invest for everyone. The popular cliche of crypto being the sole province of basement-dwelling dudes hopped up on energy drinks in front of their Alienware rigs is one we are all about changing. Our audience is diverse, energetic, optimistic and uncynical. Crypto for all is how we brought this to life.
Client
Voyager
Year
08/2022
Client
BBDO Organic
Year
10/2021
KEY VISUAL EXPLORATION
I started by comping together concept executions with the intent to sell through for a photoshoot that would bring these to life with real people who engage with the Voyager brand.
POST PHOTOSHOOT TRANSLATION
Leveraging the preliminary concept work, we captured photography that could easily slot into the client prefered concepts. We also leverage the shoot throughout the expanded campaign to bring CRYPTO FOR ALL to life across every touch point.
We developed a series of landing pages that would promote each individual captured during the crypto for all campaign with the intent to get users to sign up for our app and to engage with us through social media.
WEBSITE
MERCH
We needed to develop a collection of clothing the brand could use during experiential events and would also be sold on their website as trendy street wear.
